The Ambitious Advisor
You are not the problem. Your business model is.
I run a premium advisory business for senior leadership teams, built around a two-day, in-person engagement at roughly $75,000. I teach experienced consultants and corporate leavers how to build on the same model.
There are two ways to work with me: build your own offer in The Studio, or join The Senior Advisor Program and take an engagement that has already been proven.
Two ways in
Build your own, or take on what is already proven.
Neither path is the lesser one; they suit different situations. The Studio is for the consultant who wants to build an offer that is entirely theirs, out of their own experience. The Senior Advisor Program is for the experienced advisor who would rather take on a proven approach and get to a result faster, alongside a cohort of peers.
The Studio
A self-serve, AI-guided environment where you build your own Signature Playbook™ with an AI coach trained on my method. You work through The Ambitious Advisor Blueprint™ one module at a time, and you leave with your offer in two forms: an internal working playbook, and a one-page placemat you can hand to a prospect.
No spam, and you can unsubscribe at any time.
The Senior Advisor Program
For experienced advisors who would rather adopt a proven approach than build one from first principles. You take on the way I design, sell, and deliver a premium two-day, in-person engagement for senior leadership teams, apply it to your own expertise, and run it under your own name.
You work alongside a single, evergreen cohort of peers, with twelve months of my support: a cohort call every two weeks, direct access to me between calls, and my help preparing and debriefing your first delivery.
Apply
Who is behind this
I teach what I am doing now, not what I once did.
My career runs through Proudfoot, Deloitte Consulting, and Bank of America, and I served as President of Kotter International, advising leaders across six continents.
Today I run my own advisory business. I deliver a premium two-day, in-person engagement to senior leadership teams at roughly $75,000 per engagement. Roughly half of my work comes from returning clients, and my fees roughly doubled once my offer narrowed.
Every principle I teach is one I use in my own business, this quarter.
The Ambitious Advisor is where I teach it. If you have deep, hard-won expertise, the method shows you how to package it into an offer a buyer will pay a premium for.
Why this works
The in-person moment carries the premium.
The value of an engagement does not live in months of remote activity. It lives in a decisive, in-person moment with a senior team, whether that is an offsite, a new leader taking over, or a missed milestone. When senior people are actually together, the hard conversations happen and decisions get made, and clients pay for that moment and for the judgment you bring to it.
A precise moment
I go in at a decisive moment, and the whole engagement is built around it, from the preparation beforehand to the follow-through after the session.
Decisions, not deliverables
Most clients do not care about deliverables; what they are buying is the decision the team makes in front of them, and what changes in the business afterward.
Solve it and leave
Dependency is a sign the problem was not solved. The exit is not the end of the value. The exit is the value.
From the channel
New here? Start with the videos.
This page is where my weekly YouTube videos point. If you are new here, below are the ones viewers have watched most.
Free resources
Free tools, built from the same model.
Everything on the resources page is free, and everything comes from the model I run in my own business, including The $1M Reality Calculator. Take what is useful.
Proof
What clients say about this engagement.
These are senior leaders talking about the two-day engagement I deliver today, which is the same engagement The Senior Advisor Program teaches you to run in your own name.
In two days, Russell challenged us to come up with a strategic ambition for our business, and it has been a turning point for us as a leadership team. That is when we truly became a leadership team, with a message and a story to tell.
We were struggling with real culture and morale issues after two years of disruption. Russell came in, quickly harnessed that energy and got straight to the underlying issues - an incredibly impactful two days, and momentum we are still building on today.
Russell is an incredible thought partner, listener and constructive provocateur. He facilitates a level of collaboration that is hard to describe and amazing to experience - turning words and ambition into shared ownership, and measurable value creation, over and over again.
Your next move
Choose your path.
Build your own offer in The Studio, or join The Senior Advisor Program and take an engagement that has already been proven. If you are not sure which one fits you, apply anyway and we can talk it through on the call.
Or join The Studio waitlist:
No spam, and you can unsubscribe at any time.