For independent consultants
You are not the problem. Your business model is.
You can earn significantly more, from fewer clients - the moment you stop selling hours and start selling a single, highly differentiated Signature Playbook. That shift, from consultant to advisor, is what we build together in The Lab.
The trap
Deep expertise. And still stuck on the treadmill.
You’re brilliant at the work. But the way most independent consultants sell it quietly caps your income, your authority, and your freedom - no matter how hard you push.
Rebuilding from scratch
Every engagement is custom-built from zero. You’re reinventing the wheel each time, and none of the effort compounds into something you own.
Competing on price
Without a distinctive offer, you look like every other smart advisor - so you win work on rate and availability, not on the value only you can deliver.
Feast and famine
Delivery crowds out selling, selling stalls delivery, and revenue swings month to month. You’re busy, but never quite building.
The problem was never your work.
It was the model you were running your business on.
The shift
From consultant to advisor.
One premium, repeatable engagement - your Signature Playbook - that you can position, price, and sell again and again. Here’s how we build it.
Package your expertise
Turn the experience, insights and wisdom into one clearly-defined, named engagement - a Playbook only you can run, that you become known for.
Premium positioning
Be clear on who it’s for, the problem it solves, and why it’s different, so you’re the obvious choice - and price stops being the conversation.
Sell it
A simple, repeatable way to win the right clients - five- and six-figure engagements, fewer of them, delivered with ease and confidence.
Ways to work with me
Start in five days. Go as deep as you want.
Everyone starts in The Lab - five days to build the foundation. From there, two paths to build the whole business with me.
The Lab
Five live days to build one irresistible, premium engagement - and a simple way to sell it. Stop competing on price; start commanding serious fees without adding hours.
The Accelerator
A guided program to build and launch your Signature Playbook in full - with coaching, structure, and a peer group of ambitious advisors keeping the momentum.
Find out more → Fastest path to growthThe Intensive
Work with me directly - a focused, private engagement built around your practice to accelerate your Playbook, your positioning, and the model that lets you grow without grinding.
Find out more →
Why work with me
I built the model that works for solo experts - then I mapped it.
I spent over a decade at Deloitte Consulting in New York, and then served as President of Kotter International in Cambridge, advising leaders across six continents on how to turn bold strategy into real results.
In 2021 I went out on my own - and I hit every trap independent consultants hit: I custom-built every engagement, competed on price, and rode the feast-and-famine rollercoaster.
The problem wasn’t me, or my work. It was my business model. The fix was a repeatable playbook I could sell again and again.
The Ambitious Advisor is me pulling back the curtain on the exact blueprint I used. If you have deep, hard-won expertise, I can help you do the same.
Your next move
Start earning what you know you’re worth.
Every month spent figuring it out alone costs you time, revenue, and authority. Join The Lab and in five days you’ll build the foundation for your signature playbook that attracts the right clients - and pays what you’re worth.
Spots in each cohort are limited.